{"product_id":"lakeshore-row-heritage-hoodie","title":"Lakeshore Row Heritage Hoodie","description":"\u003cp\u003eBuilt for the season. Made to last it.\u003c\/p\u003e\n\u003cp\u003e350gsm heavyweight fleece — the specific weight that makes a hoodie feel substantial the moment you pull it on. Thick enough for a November tailgate. Comfortable enough for every day between now and spring.\u003c\/p\u003e\n\u003cp\u003eThe cotton blend gives it the broken-in hand of something you've owned for years. The drop shoulder sits exactly right — relaxed, slightly oversized, the fit that works on an athletic build without pulling across the shoulders. This is not a performance hoodie. It is not an athletic hoodie. It is the hoodie built for the boat dock, the tailgate, and every Saturday morning that starts cold and ends warm.\u003c\/p\u003e\n\u003cp\u003eThe collegiate lettering on the chest says everything the brand is without explaining it.\u003c\/p\u003e\n\u003cp\u003eFits true to size. Size up if you want a more generous relaxed fit.\u003c\/p\u003e\n\u003ctable id=\"size-guide\" style=\"width: 1024px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; 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